That feeling of true desirability cannot be narrowed down to the size zero, one or two figures. Rather, it comes with having the total body confidence that all women can and should enjoy, regardless of their dress size. Which is why Hustler has recently expanded its “Curvy Collection” of lingerie and other products for plus-size women at its flagship store in Hollywood – to ensure that women of all sizes get the chance to not only look sensational but to feel like a goddess in whatever they’re wearing.

“Everyone wants to look and feel sexy, and here at Hustler Hollywood, we’re proud that we now provide a wide range of lingerie and other products that all women will want to wear,” said Rich Proper, Manager of Hustler Hollywood.

“Lingerie is our second best selling section here at Hustler Hollywood, especially around Valentine’s Day,” he added. “And I’m very excited for our customers to get to see and try out the new products we have on offer in our ‘Curvy Collection.’”

The newly expanded “Curvy Collection” at Hustler Hollywood—which hits Hustler stores nationwide in the fall—comprises a wide array of silky robes, corsets and Babydolls in a variety of colors all ranging in size between XL-XXXXL. The line builds upon Hustler Hollywood’s existing range of products for plus size women, with customers still able to buy the hugely popular “one-size-fits-all” fishnet stockings and Babydolls.

The collections stand-out for their quality and affordability, said Proper. “It’s not as expensive as Victoria’s Secret, but it’s definitely of the same quality.” And he encourages customers to accessorize their sexy new purchase from Hustler’s “Curvy Collection” with any number of kinky new plus-size fetish and bondage products from a hot new line at Hustler by Sportsheets, including expandable handcuffs and plus-size doggy style straps.

“We’ve got a broad range of accessories suited for people of all sizes that’s been made even more extensive with the introduction of Sportsheets’ new plus-size fetish and bondage line,” said Proper. “I think that once our customers have tested out items from our ‘Curvy Collection’ in the fitting rooms and accessorized it with something a little naughty, we’ll be seeing them leave here with a smile on their face that lasts all the way to the bedroom.”

Developed by women for women, Sportsheets’ new Plus Line is all about smokin’-hot fun coupled with a great fit for the curvier lady, and David Ballow, Corporate Buyer of Toys, Sensual Care and BDSM, expects the collection to prove an instant hit among Hustler’s customers.

“Sportsheets has always been a popular brand and I was elated when I heard about their Sportsheets Plus line,” said Barlow. “This line is created specifically for sizes 12 – 30, and is designed to make a woman look and feel her sexiest.”

While Hustler Hollywood has for a long time stocked plus size lingerie and other products, the selection didn’t always match customers’ specific demands. But listening and responding to customers’ particular needs and wants is very much Hustler’s modus operandi, said Philip Del Rio, Senior Director of Retail Operations, who added that many of the items that customers asked for have made it into the new “Curvy Collection.”

“When we looked at what we were currently offering we realized there was a huge market that we were unintentionally ignoring.” Del Rio said. “It’s very important to us that we have something for every woman that will make them feel sexy and our new ‘Curvy Collection’ will do just that.”

About The Author

Danielle Rose

Danielle Rose emigrated from England to Los Angeles a number of years ago, where she is now based as a freelance writer. Bringing with her a unique perspective on transatlantic attitudes towards sex, Danielle has long believed that our sexuality should be celebrated, not smothered.